UX & Product Design

I began my career as a visual designer, a foundation that continues to inform my ability to craft strategic, user-centric solutions. Over the years, I’ve grown into a versatile design leader with experience spanning ad tech, privacy, and real-time virtual experiences. Currently, as Senior Manager of Product Design at The Trade Desk, I lead a team reimagining the Demand-Side Platform (DSP) to deliver innovative, impactful user experiences. My journey includes managing cross-functional teams at Google, driving trust and security initiatives, leading 0-to-1 projects at Meta, and teaching strategic design at Parsons.

haas.lauren@gmail.com

The Trade Desk
Senior Manager, Product Design  |  Ads Platform, OpenPass SSO
June 2023–Present

Lead a team of designers in a ground-up redesign of The Trade Desk’s Demand-Side Platform (DSP), reimagining core ad tech products to improve user experiences and drive business impact. Focus on elevating design quality, maturing UX processes, and fostering cross-functional alignment to deliver innovative, user-centric solutions.

Meta
Product Design Manager  |  Messenger
July 2021–February 2023

Design Lead on the Remote Presence Team, creating real-time virtual experiences across Meta’s apps (Facebook, Messenger, and Instagram). Spearheaded 0-to-1 projects, including audio and video call experiences, in-call content sharing, and large-group call dynamics.

Google
UX Manager  |  Cloud, Security & Privacy
April 2015–July 2021

Progressed from Senior Designer on the Ads platform to Manager on the Cloud team. Built and led a team of 11 designers and researchers focused on user trust and data security. Designed internal and external service models, championed a UX-first approach to security, and partnered with cross-functional teams to deliver innovative, scalable solutions.

Parsons New School
Part-Time Faculty  |  Strategic Design MS
January 2019–December 2019

Taught in the Strategic Design Program, a two-year graduate MS program, focusing on design strategy and innovation.

Scholastic
UX Design Lead  |  Edu Tech Products, Teachers Experience
August 2012–April 2015

Led UX design for educational technology products, including interactive lessons for teachers, students, and parents.

LTGNY
Digital Art Director
October 2010–August 2012 

Lead product designer responsible for creation of marketing sites, and integrated promotional campaigns, delivering impactful digital experiences.

Simon + Associates Advertising
Senior Art Director
April 2004–July 2010 

Creative lead in development of marketing campaigns and product designs, driving results for client sites and promotions.